Professional Career Programme

Marketing of IT Products & Services

A complete 60-day practical programme designed to prepare students for sales, marketing, business development and customer-facing roles in the information technology industry.

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60Training Days

10Professional Modules

70%Practical Learning

1Capstone Project

Programme Purpose

Technical knowledge combined with professional selling

Successful IT sales professionals must understand both technology and people. This programme begins with computer fundamentals and progresses through hardware, software, networking, CCTV, cloud, cyber security, AMC, customer communication, quotations, digital marketing and practical selling.

The curriculum is designed around realistic Indian customer situations, including retail buyers, small businesses, institutions, corporate offices and service-contract customers.

Complete Curriculum

60-Day Professional Learning Roadmap

Ten structured modules with six training days in every module.

Module01

Days 1–6

Computer and IT Industry Fundamentals

Build a strong technology foundation before learning sales.

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History and evolution of computers

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Types of computers and modern computing devices

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How CPU, motherboard, RAM and storage work

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Input, output and communication devices

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IT industry structure and common job roles

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Professional conduct, communication and workplace discipline

Practical Assignment

Identify computer components, explain their purpose and present a basic computer system to a customer.

Module02

Days 7–12

Computer Hardware and Accessories

Understand the products commonly sold in the Indian IT market.

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Desktop computers, branded PCs and assembled PCs

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Processors, motherboards, RAM, SSD, HDD and SMPS

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Monitors, keyboards, mouse, printers and scanners

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UPS, inverters, batteries and power protection

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Original, compatible, refurbished and counterfeit products

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Reading technical specifications and comparison sheets

Practical Assignment

Prepare three computer configurations for home, office and professional customers with justification.

Module03

Days 13–18

Laptops, Servers and Business Infrastructure

Learn commercial and enterprise product positioning.

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Consumer, business and professional laptops

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Laptop processors, display, battery and build-quality comparison

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Workstations and high-performance systems

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Physical servers, rack servers and tower servers

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NAS storage, backup appliances and storage concepts

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Warranty, onsite support, accidental protection and lifecycle cost

Practical Assignment

Conduct a customer requirement interview and recommend a suitable laptop, server or storage solution.

Module04

Days 19–24

Networking, CCTV and Security Products

Sell complete solutions instead of isolated products.

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Routers, switches, access points and network racks

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LAN, WAN, Wi-Fi, structured cabling and internet connectivity

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CCTV cameras, NVR, DVR, storage and surveillance planning

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Firewall, endpoint protection and cyber-security basics

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Biometric attendance, access control and intercom systems

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Site survey fundamentals and bill-of-material preparation

Practical Assignment

Create a small-office network and CCTV proposal including product list, quantity and customer benefits.

Module05

Days 25–30

Software, Cloud and IT Services

Understand recurring and service-based revenue opportunities.

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Operating systems and productivity software

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Licensing, subscriptions and software compliance

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Cloud storage, email, collaboration and SaaS

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Data backup, disaster recovery and ransomware protection

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IT support, remote support and managed services

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AMC, preventive maintenance, SLA and service contracts

Practical Assignment

Design a basic annual IT support and AMC package for a small business.

Module06

Days 31–36

Professional Sales Process

Master consultative and solution-based selling.

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Lead generation, qualification and opportunity management

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Understanding customer pain points and business requirements

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Features, advantages, benefits and value-based presentation

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B2C, B2B, institutional and government sales differences

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Product demonstration and solution presentation

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Sales funnel, follow-up discipline and closing techniques

Practical Assignment

Perform a complete role-play from first enquiry to product presentation and sales closing.

Module07

Days 37–42

Customer Communication and Objection Handling

Build confidence for real Indian customer conversations.

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Professional Hindi and English sales communication

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Telephone, WhatsApp, email and face-to-face etiquette

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Handling price, brand, warranty and competitor objections

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Dealing with difficult and confused customers

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Negotiation without destroying profit margins

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Building trust, credibility and long-term relationships

Practical Assignment

Handle ten common objections through structured sales role-play and written responses.

Module08

Days 43–48

Quotation, Pricing, GST and Commercial Skills

Convert technical knowledge into professional business documents.

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Preparing quotations, proposals and comparison statements

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Purchase price, selling price, margin, markup and discount

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Basic GST concepts for IT products and services

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Payment terms, credit control and collection follow-up

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Purchase orders, delivery challans, invoices and e-way bills

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Warranty records, serial numbers and documentation control

Practical Assignment

Prepare a professional quotation with GST, discount, terms, warranty and payment schedule.

Module09

Days 49–54

Digital Marketing and Lead Generation

Generate enquiries through modern online channels.

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Business branding and market positioning

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Google Business Profile and local search visibility

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Website, landing-page and enquiry-form fundamentals

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WhatsApp Business catalogue and lead communication

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Facebook, Instagram, LinkedIn and YouTube marketing

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Content planning, campaigns, lead tracking and performance review

Practical Assignment

Create a seven-day digital campaign for an IT product or service with posts, offers and lead follow-up.

Module10

Days 55–60

CRM, Field Training and Final Sales Project

Apply the complete sales process in a real-world environment.

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CRM records, pipeline stages and follow-up scheduling

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Dealer, distributor, OEM and channel-partner coordination

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Retail visit, corporate visit and institutional prospecting

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Daily sales report, target planning and performance review

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Interview preparation, résumé and professional profile

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Final project presentation and practical assessment

Practical Assignment

Complete a capstone sales project covering customer discovery, solution design, quotation, presentation and closing plan.

Training Methodology

Learning built around real sales situations

Concept Sessions

Clear instruction covering technology, products, customers and business processes.

Product Demonstrations

Physical product identification, specification comparison and solution presentation.

Sales Role-Play

Customer meetings, objection handling, negotiation and closing practice.

Commercial Practice

Quotations, pricing, GST calculation, proposals and documentation.

Digital Lead Generation

Google, social media, WhatsApp and online enquiry-management exercises.

Capstone Assessment

Complete customer-to-closing project assessed through presentation and interview.

Learning Outcomes

What students will be able to do

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Explain and compare major IT products confidently

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Understand customer requirements and recommend the right solution

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Prepare quotations, proposals and product comparison sheets

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Sell computers, laptops, networking, CCTV and IT services

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Handle objections, negotiation and customer follow-up

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Use CRM, WhatsApp, email and digital channels professionally

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Work in retail, distribution, corporate sales or field marketing

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Build a foundation for starting an IT products and services business

Career Opportunities

Job roles after course completion

IT Sales ExecutiveComputer Hardware Sales ConsultantBusiness Development ExecutiveCorporate Sales ExecutiveInside Sales RepresentativeChannel Sales CoordinatorIT Service Sales ExecutiveRetail Store Sales ProfessionalCustomer Relationship ExecutiveTechnical Pre-Sales Assistant

Employment depends on the student's practical performance, communication ability, attendance, interview preparation and employer requirements.

Evaluation System

Professional and measurable assessment

20%Product Knowledge Tests

25%Practical Assignments

20%Sales Role-Play

15%Attendance & Discipline

20%Final Capstone Project

Admissions and Corporate Training

Build a professional career in IT sales and marketing

Contact ARALAS TECHNOLOGY PRIVATE LIMITED for batch schedule, eligibility, training mode and admission information.

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